Mobile marketing is a broad term for marketing to consumers via their mobile devices. Text messaging, mobile web sites, mobile apps, and QR codes are the most popular forms of mobile marketing being used today.
Due to the fact that more and more consumers are purchasing mobile phones, it is the perfect way to put your business in front of your local target market.
Mobile marketing can benefit your company with cost-effective advertising, increased ROI, instant accessibility, and higher ad responses.
Here are 5 benefits of mobile marketing for small businesses:
- Mobile Marketing is Here to Stay
Mobile internet usage is expected to exceed desktop internet usage soon. Furthermore, mobile users keep their mobile devices within arm’s reach 24 hours per day 7 days per week. These two facts alone show just how much of a major player mobile is to the marketing world; and it’s not expected to decline anytime soon.
- Mobile Marketing Increases ROI
Generally speaking, mobile marketing is much less expensive than most traditional advertising methods. However, it is one of the most direct forms of marketing in existence today; mobile marketing allows businesses to reach out to their customers and potential customers right on their mobile devices. Because of this, the response rates to mobile advertising and marketing are usually higher than other methods. Therefore, the return on investment (ROI) is usually higher as well.
- Reaching the Masses is Made Easy
The viral and social nature of mobile marketing can help your business quickly reach the masses. People are quick to share information about your products, services, and company with their family, friends, and associates. The best part is that this does not require any additional marketing efforts on your part.
- Consumers Respond More Often
Mobile marketing generates a higher response rate than most other methods. Obviously, this is due to the fact that consumers spend a great deal of time on their mobile devices; so it’s the perfect way to connect with them to make special offers, coupons, and discounts.
- Mobile Marketing is TARGETED
Mobile marketing puts you right in front of your local target audience. Whether it is text message marketing, mobile apps, or a mobile-friendly website, mobile marketing can be targeted in a way that creates a constant flow of new leads and repeat customers who want what you have to offer.